THIRTY DEGREES

OUR STORY

We're Rishita Desai and Mohita Adhia two best friends behind every hem, every order note, and every parcel you've opened since 2024. We started with one belief: the classics were never broken. They just needed refining.

AN EVEN TEMPERAMENT
The Beginning

AN EVEN TEMPERAMENT


We began as Under the Sun shop an easy linen for everyday life. Then you got dressed, and taught us who we really were. You wore our "everyday" pieces to weddings, packed them for Goa, wore them again to Monday meetings. You never needed a season or an occasion.
So we renamed ourselves after what you showed us: Thirty Degrees-the one temperature that never asks you to change. Not the heat you escape, not the cold you brace against. Just the constant, comfortable in-between where you're entirely yourself, at your desk, at a dinner or anywhere in between.

WE DON'T REINVENT. WE REFINE.
Philosophy

WE DON'T REINVENT. WE REFINE.


Fashion is built on seasons-new drops, new trends, a reason to start over every few months. We don't believe in that. We make the shapes that have always worked, the shirt, the slip, the wide-leg made better in the fabric, the fit and the finish, *and priced to be worn, not saved.

No season. No occasion. Just yours.

What We Believe

The Notes We Live By

Simplicity First

We design for the woman who values quality over quantity - versatile, timeless pieces that work across seasons and occasions.

Every Body, Every Day

Two friends with different body shapes taught us that great clothing should fit and flatter everyone. We design for real life, not just the runway.

More Than a Brand

We're building a lifestyle that celebrates authenticity, individuality, and the beauty of living life a little lighter. This is just the beginning.

We hope Thirty Degrees brings you the confidence to embrace your own effortless elegance.

Welcome to the journey.

Follow us @shopthirtydegrees